Date: 2 June 2026 (6:30pm – 10:00pm), everyone welcome (FBDS members discount code)
Partner: HEC UK Team
Format: In-person, on invitation. Panel discussion & networking cocktail (food and drinks provided) - 📍 HEC UK House, 43 Parker Street, WC2B 5PS, London
We were delighted to co-organise alongside the HEC UK team, an exclusive in-person event on “How AI is Reshaping Marketing Teams”.
AI is transforming marketing faster than most organisations can adapt — but the real challenge is no longer simply about choosing the right tools. The role of the marketing leader itself is being redefined. While AI enables teams to test more, create faster, and personalise at scale, it also requires stronger human judgment: knowing how to build teams that understand when to use AI, why it matters, and what remains uniquely human.
Chair and Speakers
- Gachoucha Kretz, Academic Director of the Marketing Program at HEC Paris
- Pierre-Adrien Deffis, Data & Analytics Product Manager at Mars Group
- Anna Logacheva, Co-founder at Spicy Lemon
- Pauline Orhan, Senior Marketing Manager at La Française des Jeux
Together, they explored what it truly means to lead marketing teams in the age of AI — from the evolving skillset of the modern CMO to where AI is genuinely transforming the craft, where it still falls short, and how organisations can move from reactive tool adoption to strategic and sustainable transformation.
